How Dubai ensures DSF deals, discounts are fair and genuine

How Dubai ensures DSF deals, discounts are fair and genuine

As the Dubai Shopping Festival (DSF) enters its last leg this week, there would be many discerning shoppers out there looking for a good deal. But lest you accuse them of spending money, hard-earned or otherwise, on things you may think they don’t need, hold your horses. As they will vouch, shopping isn’t always about spending. It’s about saving too – provided you can cash in on a deal. But how do you know an offer is fair and genuine? If we’re talking DSF, its track record over the past 27 editions should tell us something. This time round too, Dubai Economic Department has reassured us that the discounts are for real. It has put in place stringent mechanisms to identify false claims and act upon them. And, of course, we can always lodge a complaint if we still find something amiss. In fact, there’s nothing like first-hand experience to draw our own conclusions. If we’ve been on the rounds long enough and have done our due diligence, we don’t need anyone else to tell us if a promotion is genuine or not. Whether it’s a set of coffee mugs that we got for Dh49 as against its original price