Jamaica: ‘Blue Ocean Strategy’ will guide tourism recovery, says tourism minister Bartlett

Jamaica: ‘Blue Ocean Strategy’ will guide tourism recovery, says tourism minister Bartlett

(MENAFN- Caribbean News Global)

By Garwin Davis

KINGSTON, Jamaica, (JIS) – Minister of tourism, Edmund Bartlett says Jamaica's tourism recovery will be guided by a“Blue Ocean Strategy” where market boundaries can be reconstructed by the actions and beliefs of industry players.