Mobile apps are now a ‘must’ to remain relevant to customers say UAE businesses – ITP.net

Mobile apps are now a ‘must’ to remain relevant to customers say UAE businesses – ITP.net

Mobile apps are now a ‘must’ to remain relevant to customers, according to 84% of UAE businesses, half believe COVID accelerated importance of mobile and contactless experiences.

Mobile is vital

84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers as COVID accelerates the importance of mobile and contactless payments. This is according to findings from “State of Mobile App Strategies in the Middle East”, a survey conducted by 451 Research and commissioned by AppsFlyer. The survey covered evolving consumer behaviours and how UAE businesses are correspondingly advancing their mobile application and marketing strategies.

Based on a survey of 250 marketers from the UAE and Saudi Arabia, AppsFlyer’s report underlined the growing role of mobile apps as a primary interface between consumers and businesses. Nine out of ten (91%) of UAE organisations now offer their customers mobile apps, with the report highlighting that ‘customer acquisition’ and ‘customer retention and loyalty’ are the top two reasons behind the focus on mobile applications.

Surging demand

The UAE now ranking 8th on the global list of cashless economies, and the region as a whole making great strides, businesses that have embraced mobile are realising significant financial benefits. AppsFlyer’s report showed