Nissan COO Ashwani Gupta outlines carmaker’s electrification strategy

Nissan COO Ashwani Gupta outlines carmaker’s electrification strategy

The Nissan Leaf, the first mass-produced EV launched over a decade ago, was ahead of its time. It challenged the notion that electric cars were impractical, while also in many ways forced the hands of other automakers to play catch-up. With the electric car market now having finally reached maturity, Nissan needs to make sure that it has a plan in place to stay ahead. In November, the Japanese carmaker unveiled its Ambition 2030 strategy to accelerate its electrification agenda. Accordingly, it plans to spend $18bn over the next five years. It will introduce 23 new electrified models, including 15 new EVs by 2030 and aims to achieve an electrification mix of more than 50 per cent globally across its Nissan and Infiniti brands. To do so, it aims to increase its global battery production capacity to 52 GWh by 2026, and 130 GWh by 2030. Nissan says that by introducing 20 new EV and e-power equipped vehicles in the next five years, it aims to increase its electrification sales mix across most major markets by 2026. For example, by 2026, it expects electric options to account for more than 75 per cent of its sales in Europe, over 55