SBWC mentoring UAE’s business women to reinvent themselves

SBWC mentoring UAE’s business women to reinvent themselves

Sharjah Business Women Council (SBWC), an affiliate of NAMA Women Advancement Establishment (NAMA), has equipped 48 of its members with the right tools, knowledge and motivation to advance in the business world through a diversified workshop series with the central theme of post-COVID business recovery planning. Held in partnership with global technology leader Mashreq Bank, Mastercard, and 33Voices, a high-performance learning organisation and business accelerator, the four-part workshop series titled ‘The Reinvention of Business Post-COVID 19’, concluded recently. Senior executives from Mastercard and Mashreq Bank led the action-oriented workshops that commenced on July 12 to identify solutions and design new frameworks to address the most pressing challenges of conducting business in a post-COVID world, thereby strengthening Sharjah’s entrepreneurial ecosystem for women. Sheikha Hind Bint Majid Al Qasimi, Chairperson of SBWC, said: “This workshop series, held in collaboration with 33Voices, provided trusted business guidance and education to our members, empowering them to develop long-term strategies to minimise risk and transform obstacles into opportunities for growth. Learning the fundamentals of successful business building from industry stalwarts will enable business women and female entrepreneurs to innovate and adapt through better risk analysis and cashflow strategies while also honing their leadership skills.” The need