Star Tech: UAE-based NorthLadder offers a good deal for pre-loved electronic goods

Star Tech: UAE-based NorthLadder offers a good deal for pre-loved electronic goods

The world’s first secured trading platform that connects customers looking to sell pre-owned electronics such as phones, laptops, smartwatches, and tablets

Sandeep Shetty co-founder of NorthLadder. Supplied photo

Published: Sat 26 Mar 2022, 3:41 PM

NorthLadder is a UAE based auction-driven, secondhand online marketplace for electronic goods. The startup — touted as the world’s first secured trading platform that connects customers looking to sell pre-owned electronics such as phones, laptops, smartwatches, and tablets, guaranteeing the most competitive price with no hidden charges, to a global network of buyers is headquartered in Dubai.

Pishu Ganglani, Ricky Husaini, and Sandeep Shetty co-founded in 2019 to address the global need for a more efficient and transparent selling platform for electronics.

The service is incredibly convenient with drop off locations available across the Arabian Gulf region, and a pick-up service available directly from customers’ homes. NorthLadder also offers a military-grade software service which erases data from electronics for a small fee.

Data shows that it has closed over 18,000 deals so far, while over 2,600 electronic items have live prices on their platform.

In February 2021, NorthLadder announced a $5 (Dh18.37) million Series A funding round, led by BECO Capital, which was aimed to help the company scale up its technology