The SME Story: Ahmed Omar, CEO and co-founder of Odiggo

The SME Story: Ahmed Omar, CEO and co-founder of Odiggo

We answered the market need of the “do-it-for-me” generation by connecting the best fitting suppliers and car service providers to car owners. Odiggo receives the supply from the vendors, so our prices are in fact cheaper than the market price. We noticed that car owners, especially in the UAE, have always found it very difficult and time consuming when it comes to taking care of their cars and meeting their auto needs. People spend hours looking for a car part or finding a good quality and trusted service provider to fix their cars. As car enthusiasts, we noticed a massive gap in the market for this and now our core business is filling that need for our customers and car owners. The global market for the auto parts and accessories manufacturing industry is currently valued at $2 trillion and it is one of the top 10 industries in the world. It is a $61bn industry in the Middle East and Africa alone, which is a brilliant opportunity for Odiggo. We aim to be the first $100bn company coming out of the region. Y-Combinator, 500 Startups and PlugAndPlay have invested $2.3m in Odiggo’s latest seed round. Following this round of highly