U.S. reality TV star Paris Hilton launches metaverse business on Roblox – Reuters

U.S. reality TV star Paris Hilton launches metaverse business on Roblox – Reuters

Dec 28 (Reuters) - Paris Hilton commands as much as $1 million a night working as a celebrity DJ, entertaining partiers at clubs in China, Dubai and on the Spanish vacation island of Ibiza.

This New Year’s Eve, she will be playing an electronic set for the revelers who drop by a venue of a different sort -- her virtual island on Roblox (RBLX.N).

Hilton created an island in the online virtual world, dubbed Paris World, where visitors can explore digital replicas of her Beverly Hills estate and its dog mansion, stroll a boardwalk inspired by the neon carnival wedding celebration she and husband Carter Reum hosted earlier this year at the Santa Monica Pier in California, and explore the island in a luxury sports car or Sunray yacht.