UAE Business: 88pc to pay more to receive a ‘great brand experience’ – Gulf Digital News

UAE Business: 88pc to pay more to receive a ‘great brand experience’ – Gulf Digital News

Some 88% of consumers in UAE and KSA have revealed that they will pay more to receive a great brand experience, found TBWA\RAAD in their Next Innovation survey. About 92% of consumers say they choose brands that surprise and delight them while 85% of consumers say that having bad experiences leads to bad buzz.

In the survey across the UAE and Saudi Arabia, it was revealed that despite a near universal interest in technology (96.7%) and over half of consumers passionate about innovations such as the metaverse, brands are still falling short in terms of using technology to enhance their customers’ experiences.

Shift to Web 3.0

The shift to Web 3.0 with the growth of technologies like the metaverse, gaming, AR or NFTs requires brands to play into unknown territories. Businesses need to move beyond the buzzwords and be truly impactful in those new spaces.

Powered by TBWA—The Disruption Company—which has been named to Fast Company’s list of most innovative companies in the world for the fourth consecutive year in 2022, Next connects emerging tech with a deep understanding of culture and brands to disrupt the traditional approaches to customer experience thinking and unlock business and brand opportunities.

Deploying proprietary modules such as Future Mapping