UAE Business: Al Fardan marks 50 years of service; unveils new logo – Gulf Digital News

UAE Business: Al Fardan marks 50 years of service; unveils new logo – Gulf Digital News

Al Fardan Exchange, a member of the Al Fardan Group and a leading money transfer and currency exchange firm in the UAE, has celebrated its Golden Jubilee and 50 years of excellence with the reveal of a new logo.

At a special celebratory event hosted at the Armani Hotel on March 28, Al Fardan Exchange’s new brand identity was unveiled in the presence of distinguished partners, employees, friends, and family.

After some networking and entertainment, the family heritage and the countdown to the reveal of the new brand identity, were displayed on Burj Khalifa, witnessed by members of the family, business partners and employees.

As the firm marks its 50 years of operation and valued contribution to the development of the UAE, Al Fardan has come a long way since its founding. Al Fardan Exchange is a member of the Al Fardan Group, which has roots stretching back to 1954, from a seafaring and pearl trading tradition to today’s diversified business interests and successful operations in real estate, high-end jewellery and financial services.

A truly global operation that has spanned five generations, to date, Al Fardan Exchange has recorded hundreds of millions of transactions and more than more than a trillion dirhams in total