UAE Business: Ascott upgrades loyalty programme to offer more rewards – Gulf Digital News

UAE Business: Ascott upgrades loyalty programme to offer more rewards – Gulf Digital News

The Ascott Limited has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for members’ bookings made via its direct channels.

In celebration of ASR’s third anniversary this April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices via email, phone call and WeChat, as well as authorised travel agents via Ascott’s Global Distribution System. Members can also earn points for walk-in bookings across Ascott’s 400 ASR participating properties globally.

Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Three years on, Ascott remains steadfast in its commitment to uphold ASR as one of the most flexible loyalty programmes in the hospitality industry. Since its launch in 2019, ASR membership has been increasing by 40% annually. ASR members continue to find value with Ascott, contributing about 90% of Ascott’s direct bookings online and about 50% of ASR members are repeat guests.”

Third anniversary

Commenting on the third anniversary, Vincent Miccolis – Ascott’s Managing Director for the Middle East, Africa, Turkey and India, said: “We are delighted to celebrate our third successful year of ASR with our loyal members. Whether for leisure or business, Ascott continues to remain the choice of destination for global travellers across