UAE Business: Aveva appoints Bou Chaaya as VP Sales, Head of MEA – Gulf Digital News

UAE Business: Aveva appoints Bou Chaaya as VP Sales, Head of MEA – Gulf Digital News

Aveva, a global leader in industrial software, has expanded its Middle East executive leadership team with the appointment of Nayef Bou Chaaya as the company’s Vice President Sales and Head of Middle East and Africa (MEA). 

The new appointment strengthens Aveva’s partner and customer relations at a time when the company is facilitating digital transformation for an increasing number of industrial businesses in the region and around the world. 

Bou Chaaya is a seasoned executive management professional with three decades of software sales experience, focused on the oil and gas, energy, infrastructure and food and beverage sectors. He joins from Schneider Electric, where he led Process Automation Business Development in the Middle East, preceded by various senior sales and operations leadership positions within Schneider Electric and Invensys.

Raised in Lebanon, Bou Chaaya holds a bachelor’s degree in computer science from Lebanese American University and will be based in Dubai. Aveva will leverage his deep expertise to lead the MEA organisation and to help partners around the world to strengthen their operational and environmental sustainability. 

“We welcome and look forward to the strategic direction and dynamic leadership Nayef Bou Chaaya will bring to the one of Aveva’s key markets,”