UAE Business: Carrefour, Adidas top YouGov’s Retail Rankings 2021 in UAE – Gulf Digital News

UAE Business: Carrefour, Adidas top YouGov’s Retail Rankings 2021 in UAE – Gulf Digital News

Carrefour and Adidas are the retail brands perceived as delivering best against their brand promise on key brand health-related metrics, according to UAE residents. 

 

Carrefour tops the UAE rankings with an Index score of +42.2, YouGov’s Retail Rankings 2021 reveal. 

 

Swedish furniture giant IKEA is placed second (33.1), followed by UAE’s retail major Lulu Hypermarket in third (30.8).

 

Amazon.ae secures the fourth place (26.8) in the list, while Amazon’s paid subscription programme Amazon Prime appears in ninth (18.0).

 

Homegrown brands such as Noon.com (23.9), Sharaf DG (22.3), Adnoc (18.6) and UnionCoop (14.8) also feature in the list, amidst a host of global names. 

 

Finally, completing the top ten list for UAE for the category of ‘Online & Offline Retailers’ is Swedish clothing-retail company H&M, placed in seventh (19.4).

 

The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months. 

 

The rankings in UAE are divided into two sub-categories: Online & Offline Retailers and Sportswear & Apparel.

 

SPORTSWEAR & APPAREL

Adidas is the top performer in the ‘Sports & Apparel’ category (with an index score of 50.8). The brand recently launched