UAE Business: DFF, Richemont partner to develop luxury retail sector – Gulf Digital News

UAE Business: DFF, Richemont partner to develop luxury retail sector – Gulf Digital News

Dubai Future Foundation (DFF) has launched a new initiative to support tech startups to participate in a special challenge to utilise latest technologies to develop a quality and innovative experience for luxury brand customers.

The challenge is part of the Future of Luxury Retail startup incubation program, organized by Dubai Future Accelerators, an initiative by DFF, in collaboration with Richemont Middle East, India & Africa and provides the opportunity for global entrepreneurs and startups to showcase their ideas and innovative solutions to advance the retail sector.

The innovative solutions will be developed as part of the Future of Luxury Retail challenge by participating startups at Area 2071 – the innovation ecosystem in Dubai.

The challenge aims to redesign the luxury customer experience and help Richemont utilize modern technologies to analyse data, study customers’ behaviours and engagement, and enhance the communication through digital and traditional channels using innovative methods.

The solutions will contribute to the development of customized experiences that meet the needs of customers in line with their preferences, and help brands improve the level of their experiences, develop marketing and sales strategies, and enhance revenues in short and long term.

Abdulaziz Al Jaziri, Deputy CEO of Dubai Future Foundation, said: “The Future of Luxury