UAE Business: Emirates inks promotion deal with South African Tourism Board – Gulf Digital News

UAE Business: Emirates inks promotion deal with South African Tourism Board – Gulf Digital News

Dubai-based carrier Emirates has signed a MoU with the South African Tourism Board to promote tourism and boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.

Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Themba Khumalo, Acting Chief Executive Officer of South Africa Tourism Board, signed the MoU on the sidelines of Arabian Travel Market (ATM) in the presence of Adnan Kazim, Emirates Chief Commercial Officer; Lindiwe Sisulu, South African Minister of Tourism; Consul-General David Magabe; members of the South African Tourism Board; and other senior officials.

Kazim said: "For more than 25 years we have invested in, and grown our operations to, South Africa. We’re working hard to restore our services to pre-pandemic levels to help generate more opportunities for travellers from around the world to experience South Africa’s unique natural experiences, world-renowned cuisine, and local culture."

"Emirates is well-placed to support the recovery of South Africa’s tourism sector and help raise the profile of the destination again, offering convenient connections from over 130 destinations, and providing even more links for travellers who want to explore beyond our three South African gateways through our four airline partners," he noted.

Welcoming the signing of