UAE Business: Fero secures $1.1 million in funding – Gulf Digital News

UAE Business: Fero secures $1.1 million in funding – Gulf Digital News

Fero, a cloud-based RPA and ERP-products company that has created TiA, the world’s first intelligent virtual assistant for supply chain, has raised $1.1 million from a boutique institutional investor and various prominent angel investors.



Fero provides an ecosystem of Transport ERPs and TiA - Transport Interactive Assistant, a software to free logistics employees from mundane tasks. TiA listens, understands, talks, & messages over various messaging platforms, just like Alexa built for Logistics enterprises.



“The raise is a great validation of the current success and future potential of Fero products and the team,” Carolin-Carmen Neubauer, Co-Founder and COO of Fero said.



Fero, part of the Microsoft Growth X programme and its novel B2B innovation, is already being adopted and in use by marquee clients such as DSV, Gulftainer and Emirates Logistics with customers in GCC, India and the UK, helping operations employees to automate everyday tasks such booking loads, collecting shipment documents and checking on the status of drivers and be left with only having to manage exceptions.



“Imagine the scale of orders and new customers you can suddenly handle with a skeleton of a team with zero errors!” said Neubauer. “The Fero customer acquisition growth figures of above 20% month-on-month speak for themselves. “



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