UAE Business: Flexibility, innovation to drive regional tourism growth – Gulf Digital News

UAE Business: Flexibility, innovation to drive regional tourism growth – Gulf Digital News

Flexibility, innovation and sustainability will drive long-term growth in regional travel and tourism, said industry experts at the opening session of the Arabian Travel Market (ATM) 2022 on Monday.

The opening session of the 29th edition of ATM - Middle East’s largest travel and tourism showcase – took place live in Dubai, shining a spotlight on the future of international travel and tourism within the region and beyond.

As the post-pandemic recovery of the Middle East’s travel and tourism sector continues apace, industry leaders took to the ATM Global Stage to explore the latest trends and global movements that are steering the sector forward.

Moderated by Eleni Giokos, anchor and correspondent at CNN, the session’s panellists included Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist at Oxford Economics; Jochem-Jam Sleiffer, President – Middle East, Africa and Turkey at Hilton; Bilal Kabbani, Industry Head – Travel and Tourism at Google; and Andrew Brown, Regional Director – Europe, Middle East and Oceania at the World Travel & Tourism Council (WTTC).

Embracing Creativity

Kazim said: “With the post-pandemic era set to create a highly competitive landscape, our successful tourism recovery strategy is still evolving in keeping to the disruption taking