UAE Business: German tourist board wins Top 100 Innovator Award – Gulf Digital News

UAE Business: German tourist board wins Top 100 Innovator Award – Gulf Digital News

The German National Tourist Board (GNTB) has been named winner of the Top 100 Innovator Award for its use of digital solutions such as its Artificial Intelligence (AI) chatbot and Augmented Reality (AR) filter.



The Top 100 Innovator Award has grown into Germany’s most prestigious prize for innovation among small- and medium-sized enterprises since it launched in 1993. Award judges analysed more than 100 innovations from across five sectors this year, as GNTB claimed the Category B title for companies with between 51 and 200 employees.



“We are very proud of the progress we have made in innovative travel content and delighted our commitment as a pacemaker for the tourism industry is being recognised,” said Yamina Sofo, Director of Sales & Marketing, GCC.



“Germany has many attractive locations and we believe that highlighting them through our comprehensive communication channels will inspire tourists as restrictions change in the coming months.”



GNTB launched the chatbot component on the website Germany.travel and Facebook account, providing visitor general information regarding various sites and cities around the country, as well as updated travel guidelines and an AI chatbot.



To maintain engagement with international travellers during the COVID-19 pandemic,