UAE Business: Germany targets GCC in two new tourism campaigns at ATM – Gulf Digital News

UAE Business: Germany targets GCC in two new tourism campaigns at ATM – Gulf Digital News

The German National Tourist Board (GNTB) has launched two new campaigns at the recently concluded Arabian Travel Market (ATM) in Dubai, taking the opportunity to maximise visibility and business opportunities in the GCC.

The launches ‘Embrace German Nature’ and ‘German.Local.Culture.’ both align with the country’s wider vision to develop and promote sustainable and cultural travel.

“ATM is always the best place for us to launch our big annual campaigns as it’s where all the greatest local and international travel minds gather,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB.

“The buzz at ATM was electric and we received solid initial feedback, especially from our regional travel agents, on the relevance they hold for what GCC travellers seek on their vacations.”

‘Embrace German Nature’ enables the country to put a focus on its awe-inspiring landscapes and natural offerings. Just some of the key elements of Germany highlighted throughout the campaign include the country’s forests and lakes, blooming heathland, fairy tale valleys, breath-taking mountain scenery, and historical treasures.

A country with more than a third of its land protected, Germany holds 300,000km of marked walking trails, and more than 76,000km of long-distance cycle routes. Combine