UAE Business: Germany to kick-start big tourism drive at ATM – Gulf Digital News

UAE Business: Germany to kick-start big tourism drive at ATM – Gulf Digital News

The German National Tourist Board (GNTB) is set to return to the Arabian Travel Market (ATM) next month by unveiling of two campaigns to the GCC market, which will run throughout 2022.

The market-leading, international travel and tourism event will take place at the Dubai World Trade Centre from May 9-12 and Germany’s presence will feature a strong focus on local culture and the diversity of its various cities.

GNTB’s participation will reinforce Germany’s efforts of enhancing sustainable travel and enjoy the support of six delegated partners: Baden-Baden Tourism Board, Breuninger, Frankfurt Tourism Board, Düsseldorf Tourism Board, Hotel Palace Berlin and visitBerlin.

Positioning Germany as a leading cultural and environmental destination, the two campaigns span nature, sustainability, and traditional culture. In essence, each highlights Germany’s key objectives of promoting enjoyable, sustainable travel with a focus on diverse local culture accessible throughout the country.

“We will be celebrating the Golden Jubilee of our long-standing friendships with the UAE, Bahrain, and Oman next month,” said Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of GNTB.

“Our relationship with the region has seen monumental growth as travellers from across the GCC have been exploring Germany’s vast itineraries for years. The appetite