UAE Business: Germany’s tourism sustainability practices win accolades – Gulf Digital News

UAE Business: Germany’s tourism sustainability practices win accolades – Gulf Digital News

The German National Tourist Board (GNTB) has been recognised by the European Cultural Travel Network (ETCN) for its ongoing commitment to placing sustainability at the forefront of its global tourism campaigns. 

 

As Germany’s tourism industry experiences an increase in international travel demand, the country’s global brand image has been further enhanced with two major Destination of Sustainable Cultural Tourism Awards 2021 accolades for GNTB campaigns.

 

Two of Germany’s leading 2021 campaigns were recognised during the ETCN's annual meeting in Athens. The ‘Feel Good’ campaign took second place in the ‘Walking Tourism and Slow Travel - Synergies with Cultural Tourism’ category, while the ‘Wanderlust Germany’ campaign, aimed at inviting travellers to discover the country’s nature-based highlights through a dedicated walking and cycling tours, won the National Level title in the ‘Special Jury Prize – Assessing the Impact of the Pandemic’ category. 

 

The Destination of Sustainable Cultural Tourism Awards 2021 was co-hosted by European Cultural Tourism Network (ECTN), Europa Nostra, the European Travel Commission (ETC) and the Network of European Regions for a Sustainable and Competitive Tourism (NECSTouR).

 

“Sustainability has always been a priority and central theme for positioning Germany as an outdoor travel destination. These awards further demonstrate a direct link between Germany's excellent reputation,