UAE Business: Glittering schedule for Middle East Fashion Week – Gulf Digital News

UAE Business: Glittering schedule for Middle East Fashion Week – Gulf Digital News

The inaugural Middle East Fashion Week, to be held at The Agenda, Dubai Media City, next week, is set to host a fresh new line up of designers, both homegrown and international.

Guests can expect the ultimate fashion experience during the three-day extravaganza from March 27 to 29 where all are welcome to network with fashion enthusiasts or simply chill in the fashion lounge in between shows.

Kicking off the programme on March 27 is Middle East Fashion Council (MEFC)-sponsored Dubai-based Atelier Zuhra, founded in 2015 by Mouza Al Awfi, a businesswoman with a dream to create a fashion house. Her daughter Rayan Al Sulaimani took over a few years later and the brand has since gained regional and international recognition. Today, Rayan is amongst the top 40 "Women behind Middle Eastern brands" listed by Forbes Middle East.

Sustainability Fashion Forum

MEFC was launched in 2020 with sustainability as one of its core values, with a deep long-term vision and commitment to be the platform of reference and drive change across the MENA and Indian Sub-continent region. 

In keeping with its mission, a Sustainable Fashion Forum will be held on March 28, co-hosted by The Sustainable City, bringing