UAE Business: Italy’s Lazio woos luxury tourists from the Middle East at Expo – Gulf Digital News

UAE Business: Italy’s Lazio woos luxury tourists from the Middle East at Expo – Gulf Digital News

At Expo 2020 Dubai, for the first time ever, Italy is promoting Lazio as a destination for luxury tourism, a sector that is enjoying growth and expansion throughout the Middle East. 

“We want to strengthen the Lazio brand and its top-class excellencies to bring together institutions, associations, enterprises and operators of the trade, highlighting that our region truly is a solid point of reference for travellers and leisure tourists,” said Valentina Corrado, Lazio Regional Minister for Tourism, Local Agencies, Urban Security, Local Police and Administrative Streamlining.

At a forum at the Italy Pavilion Amphitheatre on how the central region will play a crucial role in attracting more wealthy travellers from the Arabian Peninsula and wider Middle East, Corrado said Rome is one of the top five destinations for non-European high-end tourists boosting the Lazio region’s appeal to travellers from the Gulf region. 

Tourists from this area typically enjoy art cities, fashion and design, opting for destinations featuring wellness-related offering and locations with activities for families in exclusive facilities, ensuring privacy, security and high-level services.

“Aside from Rome – the art city par excellence and one of the most visited destinations in the world – Lazio also boasts a