UAE Business: Jumeirah Group partners with Pointspay to bring more benefits – Gulf Digital News

UAE Business: Jumeirah Group partners with Pointspay to bring more benefits – Gulf Digital News

Pointspay, the loyalty payment solution from Loylogic has tied up with Jumeirah Group to further expand its Jumeirah One loyalty programme network and enable members to spend and collect points with online retailers across the GCC.

The partnership builds on the existing partnership between Jumeirah One and Loylogic’s rewards solution, Pointshub, and by-invitation-only luxury media platform, Dezerved. With the addition of Pointspay to its rewards programme, Jumeirah One members will now benefit from all three of Loylogic’s loyalty solutions.

Already used by some of the world’s leading loyalty programmes such as SWISS Miles & More and Etihad Guest, Pointspay is an innovative marketing and payment solution (MarPay) from Loylogic that sits at the intersection of performance marketing and payment solutions.

Buy more and pay less

With Pointspay, Jumeirah One members who reside in GCC countries can ‘buy more and pay less’ by spending points instead of, or in combination with cash. Members can also earn additional points on cash payments and access exclusive discounts with some of the region’s leading online retailers, accelerating their journey towards Jumeirah’s extensive range of curated rewards.

Participating retailers span electronics, fashion, kids, perfumes, cosmetics, and experiences, and include leading brands such as Sharaf DG, Jumbo, Mumzworld, Just Lounge, and