UAE Business: Kerten Hospitality plans boutique hotel in Rome – Gulf Digital News

UAE Business: Kerten Hospitality plans boutique hotel in Rome – Gulf Digital News

After its Middle East launch, Cloud7, a lifestyle brand in the portfolio of Kerten Hospitality, a responsible mixed-use lifestyle operator, is entering Europe with a boutique hotel in the centre of Rome.



The Cloud7 Hotel Rome is an innovative community-centric project that will provide authentic Roman lifestyle and collaborations to be set in immersive communal spaces.



The group is collaborating in the conversion of a multi-generational building in the city centre, located between Via del Corso and Via di Pietra, a few steps from the Trevi Fountain and the Pantheon – the crossroads with the city’s key historical landmarks.



Built in the early 20th century, the building – which over the years has also housed Banco di Roma – is geared to enter a new historical phase, through an international partnership and an innovative business model.



The goal is to create a fully sustainable lifestyle boutique hotel in the heart of the capital, equipped not only to protect the environment and the historical context but to also focus on the reduction of water and energy consumption. The lifestyle destination aims to become a Hub for interaction between the local community, guests and employees.