UAE Business: Kia partners with The Ocean Cleanup for sustainability – Gulf Digital News

UAE Business: Kia partners with The Ocean Cleanup for sustainability – Gulf Digital News

Kia Corporation and The Ocean Cleanup have formally commenced a seven-year cooperation to explore innovative ways to co-create solutions that will support a more sustainable future.

Ho Sung Song, President and CEO of Kia Corporation and Boyan Slat, Founder and CEO of The Ocean Cleanup, attended a signing ceremony at Kia’s Headquarters in Seoul on April 27 to officially confirm the global partnership between Kia and The Ocean Cleanup.

The Ocean Cleanup is a non-profit organisation based in the Netherlands, developing and scaling technologies to rid the world’s oceans of plastic by stemming the inflow via rivers, as well as by cleaning up what has already accumulated in the ocean.

Plastic removal

For the latter, The Ocean Cleanup is developing large-scale systems to efficiently concentrate the plastic for periodic removal. To curb the inflow of plastic via rivers, The Ocean Cleanup has developed Interceptor Solutions to halt and extract river plastic before it reaches the ocean.

Seen as an essential initiative in Kia’s journey for a sustainable future, Kia will support The Ocean Cleanup financially to initiate ocean and river cleanup projects, and create a resource circulation system that will help avoid harvested plastics ending up back in the environment by integrating part of the