UAE Business: Malta plans tourism promotion drive at Expo 2020 – Gulf Digital News

UAE Business: Malta plans tourism promotion drive at Expo 2020 – Gulf Digital News

The Maltese Tourism Authority (MTA) plans to hold a series of meetings with its tour operator and travel agency partners and launch its marketing campaigns for 2022 at Expo 2020 Dubai to make Malta a tourism destination of choice in the region.



MTA will hold a series of events throughout the year, marking Malta’s shift to a higher quality tourism offer. There will be a strong emphasis on tailor-made experiences, a focus on its first-class boutique artisan talent, cultural heritage and culinary excellence.



An exclusive, intimate fashion presentation by leading Maltese couturier and fashion historian Luke Azzopardi will be the catalyst to showcase Malta as a bespoke travel destination where the concept of tailor-made experiences and bespoke service, even beyond fashion, will be highlighted.



A private fashion presentation by the Luke Azzopardi studio will be held at the Palace Downtown Hotel in Dubai, on February 24. A collection which looks at the fashion events in 1960’s Paris by couturiers of the time will showcase contemporary Maltese artisan excellence in jewellery, materials and design.



“We wanted to draw a parallel between high-end haute couture and bespoke luxury travel. Just like a tailor models a garment