UAE Business: MPOC launches palm oil campaign at Lulu Hypermarkets – Gulf Digital News

UAE Business: MPOC launches palm oil campaign at Lulu Hypermarkets – Gulf Digital News

The Malaysian Palm Oil Council (MPOC) and Lulu International Group have entered into a partnership to promote Malaysian palm oil-based products at Lulu Hypermarkets in Dubai.  

A Memorandum of Understanding between MPOC and Lulu International group was signed during the opening of the Sustainable Agricommodities (Food Agricommodities) Week at the Malaysia Pavilion in Expo 2020 Dubai.  

The MoU was exchanged between Tuan Haji Jamil Haron, Member of MPOC Board of Trustees, and Abdul Salem VI, Chief Operating Officer of Lulu Group International, witnessed by Deputy Minister of Plantation Industries and Commodities Datuk Willie Mongin.

As part of the partnership, MPOC’s global consumer campaign, the Malaysian Palm Oil Full of Goodness campaign, was launched at the Lulu Hypermarket at Silicon Oasis. 

The collaboration with Lulu Hypermarket is for a three-month period from February 9, 2022.  The campaign will promote palm oil products by Malaysian manufacturers whereby Lulu Hypermarket will directly source the products from participating Malaysian manufacturers for promotion at selected Lulu outlets.

In 2021, palm oil exports earned $24.6 (RM102.3) billion for Malaysia. Malaysian palm oil exports in 2021 were recorded at 15.56 million tonnes, while production was at 18.14 million tonnes. This also accounted for 24% of