UAE Business: Nike retains title as world’s most valuable apparel brand – Gulf Digital News

UAE Business: Nike retains title as world’s most valuable apparel brand – Gulf Digital News

Nike has retained the top spot as the most valuable apparel brand in the ranking since the rankings were instituted, according to a new report from leading global brand consultancy, Brand Finance.

As a result of increased consumer demand for sportswear, brands in the sector achieved significant brand value growth: Nike (brand value up 9% to $33.2 billion), Adidas (brand value up 2% to $14.6 billion), Puma (brand value up 13% to $4.5 billion), and Lululemon (brand value up 28% to $4.2 billion).

Smaller sportswear brands are amongst the fastest growing brands in the ranking with Skechers (brand value up 68% to $3.2 billion) and Li Ning (brand value also up 68% to $2.0 billion).

Luxury apparel brands grow

The new report finds that amongst the top 50 apparel industry brands, the aggregate brand value of luxury apparel brands has grown 21% this year (from $103 billion to $125 billion), sportswear brands have grown 10% this year (from $68 billion to $74 billion) while fast fashion brands have dropped 7% (from $44 billion to $41 billion).

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries.