UAE Business: NorthLadder partners with Al Jalila Foundation – Gulf Digital News

UAE Business: NorthLadder partners with Al Jalila Foundation – Gulf Digital News

NorthLadder, a UAE-based, second-hand online marketplace for pre-owned electronics, has partnered with Al Jalila Foundation, part of Mohammed Bin Rashid Al Maktoum Global Initiatives.



The initiative encourages customers and corporates to donate their preloved electronics or luxury assets through the NorthLadder platform.



NorthLadder will sell the goods on their auction-based platform and the proceeds will then be donated to Al Jalila Foundation to support the paediatric patient programme - Farah.



‘Farah’, which means happiness, provides life-saving treatment to give hope to thousands of children and their families. The aim of the program is to allow children today suffering from heart disease, cancer and other chronic illnesses to benefit from great discoveries in medicine.



Sandeep Shetty, Cofounder and CEO of NorthLadder said: “We are delighted to partner with Al Jalila Foundation and hope that this initiative will help improve the lives of children and families in the UAE. Proceeds from the campaign go to Farah, a programme which focuses on harnessing innovation to improve lives of patients. This message resonated with us at NorthLadder, making Farah the perfect program for us to partner with.”



Dr Abdulkareem Sultan Al Olama, CEO at Al Jalila Foundation commented: “Patients are at the heart of everything we do at Al