UAE Business: ServiceNow appoints industry veterans to key positions – Gulf Digital News

UAE Business: ServiceNow appoints industry veterans to key positions – Gulf Digital News

ServiceNow, the leading digital workflow company making the world work better for everyone, has announced the appointment of new leaders to spearhead its ambitious expansion in the Middle East and Africa region.

Ali Kaddoura will be Country Manager for the UAE and Feras Bilto will be Country Manager for Saudi Arabia. The appointments follow the opening of ServiceNow’s offices in Dubai, UAE, last year and reflect the company’s view of the MEA region as a key territory for expansion. Over the past year, ServiceNow has seen tremendous growth.

Global subscription revenue for the fiscal year was $5.57 billion. This brings the company closer to its goal of becoming the leading enterprise software company of the 21st century, with more than $15 billion in annual revenue.

Digital transformation at scale

“Today’s enterprises are pursuing digital transformation at scale, and they are doing so at previously unseen speeds,” said Mark Ackerman, Area Vice President for the Middle East and Africa at ServiceNow. “Across the world, IT stakeholders want to reduce complexity, empower employees and increase organisational agility.

“Governance and compliance are also a concern, especially in sectors such as FSI. When you put all of this together with the hybrid architectures unleashed by the cloud, you begin