UAE Business: Shurooq set to unveil innovative hospitality projects at ATM – Gulf Digital News

UAE Business: Shurooq set to unveil innovative hospitality projects at ATM – Gulf Digital News

Sharjah Investment and Development Authority (Shurooq) is set to showcase its key hospitality projects including Lux Al Jabal beach resort in Khorfakkan and Lux Al Bridi Resort located near Sharjah Safari at the Arabian Travel Market (ATM) in Dubai.

This is Shurooq's 15th consecutive year of participation at the top travel event.

Shurooq will be taking part in the expo under the umbrella of the Sharjah Commerce and Tourism Development Authority (SCTDA) from May 9 to 12 and also be present at their online event, ATM Virtual, from May 17 to 18.

Furthering its mission to continue boosting the UAE’s and the region’s business and investment potential in the authentic, eco-inspired travel sector, Shurooq will unveil its new hospitality projects in the emirate, said a statement from the Sharjah group.

Also it will showcase a diverse portfolio of existing eco-destinations that champion the spirit of conservation and the preservation of local culture and heritage, and in doing so, are redefining the leisure and travel landscape of Sharjah and the region, it stated.

Shurooq will also be turning the spotlight on its latest projects, which will be making their ATM debut.

These include Lux Al Jabal Resort – a luxurious beach resort in Khorfakkan overlooking the pristine