UAE Business: Snap launches dynamic travel ads – Gulf Digital News

UAE Business: Snap launches dynamic travel ads – Gulf Digital News

Snap, a leading camera company, has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry just in time for the summer travel season.

This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies.

With Dynamic Travel Ads, advertisers can seamlessly and automatically create a variety of ads based on their product catalogues that can contain hundreds of thousands of products. Snap’s system will serve the most relevant ads to interested Snapchatters.

Dynamic Travel Ads offer three unique benefits for advertisers:

• Advanced audience targeting based on a Snapchatter’s travel intent and backed by local relevance

• Locally-relevant campaign delivery to serve hotels, airlines, destinations, and tours based on popularity, leveraging Snapchat’s rich visitation data

• Customized Catalog setup that’s built to meet the needs of travel advertisers, with relevant product feed attributes that are specific to these businesses

For travel and tourism partners, the Snapchat audience is highly valuable because they are eager and excited to travel again. As per GlobalWebIndex (GWI), in Mena, 82% of Snapchatters have taken a vacation in the last year. Snapchatters in Mena are 20% more likely