UAE Business: Visa and PopID to launch facial verification payments in Mideast – Gulf Digital News

UAE Business: Visa and PopID to launch facial verification payments in Mideast – Gulf Digital News

PopID, a consumer authentication service, and Visa, the world's leader in digital payments, have announced a partnership to collaborate on launching facial verification payment acceptance in the Middle East region. The goal of the partnership is to provide cardholders with new safe, secure, and innovative ways to pay.

In addition to select brick-and-mortar businesses of Dubai Holding adopting PopPay as a new way to accept payments, PopID has recently signed an agreement with Dubai Holding to soon establish a joint venture that will support the roll-out of PopPay in the CEE (Central and Eastern Europe) and Mena (Middle East and North Africa) regions.

The first operators to welcome PopPay (PopID's facial biometric payment solution) in the market will be Costa Coffee, MMI, and grocery chain Géant, in addition to Cove Beach at Caesars Palace Dubai and Coca-Cola Arena Dubai, both of which belong to the portfolio of Dubai Holding, the diversified global investment company headquartered in Dubai, UAE.

Wider ecosystem

During the initial phase of the partnership, Dubai Holding will deploy PopPay at some of its assets across its leading destinations and attractions, which will be followed by the adoption of the payment technology across Dubai Holding's wider ecosystem and through partners across CEE