UAE Business: Why sustainability is crucial to restaurant success – Gulf Digital News

UAE Business: Why sustainability is crucial to restaurant success – Gulf Digital News

Online delivery and takeaway orders are continuing to rise in our digital-first, often-remote world. While consumers will always want fresh ingredients and a variety of menu offerings, something else is increasingly paramount to their order decisions: a restaurant’s sustainability efforts.

With Earth Day approaching on April 22 and the increasing urgency behind climate action, there’s never a better time to unpack key findings on consumer perspectives on sustainability trends and expectations related to food delivery, as revealed in a Censuswide survey of 7,000 global consumers commissioned by Deliverect.

While the industry continues to move towards being as eco-conscious as possible in the future, the findings uncover some immediate changes restaurants can put in place to help improve the sustainability of deliveries/takeaways, better appealing to consumers today and ultimately increasing profits.

Now let’s dive into the survey data and how you, as restaurateurs, can leverage them.

Offer sustainable options - because consumers are willing to pay more

Now more than ever, consumers make purchases based on what is meaningful to them.

Interestingly, while 65% of our survey respondents said they find healthy, sustainable eating to be more expensive, almost half (43%) are willing to pay more for takeaways in restaurants that have visible sustainability practices. Another 47%