UAE’s creative economy enters new phase with CCI National Strategy

UAE’s creative economy enters new phase with CCI National Strategy

Muhammad Yusuf, Noura Bint Mohammed Al Kaabi, Minister of Culture and Youth, underlined that the National Strategy for Cultural and Creative Industries (CCI), launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and the Ruler of Dubai on December 4, establishes a new phase in the future of the creative economy and lays down strong foundations to enhance the contribution of the cultural and creative sector to achieve sustainable development. It aims to enhance the UAE’s position as a global destination to attract creatives and talents and enable an ecosystem ensuring sustainability, efficiency and quality. In a press conference hosted by the Ministry of Culture and Youth on December 5, Al Kaabi revealed that the strategy is closely linked to the 10 Principles of the 50 that will chart the course of the UAE in the next 50 years and highlights the UAE’s pivotal role in empowering and inspiring creative human competencies. It contributes to the UAE being an attractive destination for innovators and creators in the creative fields. The emphasis is on attracting talent and innovators from around the world and providing the right environment to establish and