UAE’s e& appoints French company Publicis Groupe as its creative partner

UAE’s e& appoints French company Publicis Groupe as its creative partner

UAE’s telecom company, e&, formerly known as Etisalat Group, has appointed Publicis Groupe, a French multinational advertising and public relations company, as its creative partner.

Publicis Groupe will provide creative services for all e& business pillars in support of their transformation journey, leveraging its strong UAE and global footprint.

e& is well-positioned to drive its global digitalization leadership that will define a brighter digital future, backed by strong financial performance and business outcomes in markets where it operates. Through its progressive business model and specialist business pillars, it has refocused its efforts on investing in breakthrough technologies, capitalizing on solid ventures and accelerating in-depth market penetration regionally and worldwide.

The progress is underpinned by the commitment to deliver outstanding customer experiences, unlock more value for shareholders and make a difference in the communities where it operates.

Bassel Kakish

CEO – Publicis Groupe

ME & Turkey “At Publicis Group, we believe in the power of bold vision coupled with unconventional thinking and action to tackle the growing technological disruption taking place across industries. We also know how important is to chart the course of success through such transformation. It is because Publicis Groupe did the same five years ago as we transformed our client approach through the