UAE’s ‘World’s Coolest Winter’ Nets $272 Million in Revenues, Attracts 950,000 Tourists

UAE’s ‘World’s Coolest Winter’ Nets $272 Million in Revenues, Attracts 950,000 Tourists

Sheikh Mohammed announces grand success of UAE's first domestic tourism campaign. The UAE has concluded the World's Coolest Winter campaign - its first domestic tourism drive that encouraged residents to explore the country's hidden gems this winter. His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice-President and Prime Minister of the UAE and Ruler of Dubai took to Twitter to list down its successes. The campaign saw 950, 000 tourists explore the country in a whole new light. It generated revenues of over Dh1 billion within a month. اختتمت حكومة الإمارات اليوم حملة #أجمل_شتاء_في_العالم لتشجيع السياحة الداخلية، ٩٥٠ ألف سائح داخلي وحوالي مليار درهم نتائجها خلال شهر واحد و٢٠٠٠ تغطية اعلامية و٢١٥ مليون مشاهدة لفيديوهات تصور الامارات بطريقة جديدة ومختلفة وموحدة.. ظهر في الحملة جمال الإمارات وجمال العمل كفريق واحد pic. twitter. com/eGIyq8Vgs8 The 45-day campaign was launched on December 12, 2020, as part of the newly-launched UAE Strategy for Domestic Tourism. Sheikh Mohammed bin Rashid tweeted: "(The campaign saw) over 2, 000 media reports and 215 million views on videos that captured the UAE's beauty and the impact of teamwork." The campaign's creative initiatives and events reached over 20 million people across the world. Next winter, the UAE