Corporates in Mena: From competitors to investors

Corporates in Mena: From competitors to investors

The rampant digitisation of almost every sector this year has pushed corporates, once slow-moving goliaths comfortable in their traditional industries to engage with startups and technology companies with an eagerness that scarcely existed prior to the coronavirus outbreak.

The success and high usage of communications tools like Zoom and Slack and the rise of sectors like e-grocery and last mile logistics highlighted the need and importance not only of digitisation, but the agility and innovation that startups embody.

This agility was demonstrated when startups fulfilled the needs of the population during lockdown, responding quickly to the new environment. This was particularly clear in the e-grocery sector where the startups managed to charge ahead of the longstanding supermarkets that struggled to make the switch to online effectively. The value of such startups was