Microsoft’s rescue attempt of TikTok endears old company to new generation – ZAWYA

Microsoft’s rescue attempt of TikTok endears old company to new generation – ZAWYA

Microsoft's rescue attempt of TikTok endears old company to new generation TikTok's fans are lauding Microsoft for coming to the rescue after President Donald Trump threatened a ban    Image used for illustrative purpose. People walk outside the Microsoft office in Beijing, China, January 24, 2019.Microsoft has emerged as a savior to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a U.S. shutdown.Bearing hashtags like #SaveTikTok and #Microsoft, which have attracted nearly 1 billion views combined, TikTok'ers - an overwhelmingly young group that uses the app to create short dance, lip-sync, comedy and talent videos - embraced a company founded by people their grandparent's age and whose former chief executive's pre-internet-era onstage outbursts and profuse sweating are now a YouTube meme.A look at Microsoft's track record on recent acquisitions, including building game Minecraft in 2014 and business networking site LinkedIn in 2016, could validate TikTok users' optimism, analysts said.Bearing hashtags like #SaveTikTok and #Microsoft, which have attracted nearly 1 billion views combined, TikTok'ers - an overwhelmingly young group that uses the app to create short dance, lip-sync, comedy and talent videos - embraced