Money & Me: ‘We’ve expanded our workforce since the start of the pandemic’ – The National

Money & Me: ‘We’ve expanded our workforce since the start of the pandemic’ – The National

Nick Grassick of PH Real Estate Brokers says Covid-19 initially caused property sales to drop but they've bounced back to beat targets





























Nick Grassick believes the UAE offers the biggest potential to accumulate wealth through property. Reem Mohammed / The National 











Estate agent Nick Grassick, 44, moved to the Gulf from Australia when his wife was offered a job with a local events company. With a property-centric career spanning more than 20 years, the UK national has managed capital transactions in London, Sydney and Dubai.



When Mr Grassick came to the UAE in 2008, he ran a consultancy offering sales and marketing training solutions to the Dubai real estate market, before taking joint ownership of the UAE-based property brokerage, PH Real Estate Brokers. The company specialises in realty-based investment opportunities for clients seeking incredible lifestyle experiences. He lives with his wife Natalie and their son Eeli, 6, in an apartment they own on Palm Jumeirah.



How did your upbringing shape your attitude towards money?



I grew up in a working-class neighbourhood of Birmingham in the UK. My parents instilled a good work ethic: