Social media firm Snap courts growth by focusing on small businesses amid Covid-19 – The National

Social media firm Snap courts growth by focusing on small businesses amid Covid-19 – The National

Social media firm Snap courts growth by focusing on small businesses amid Covid-19. The company, which saw a hit to its ad revenue during the pandemic, is now seeing more business from traditional sectors like telecoms and automobiles. Snap, the company that owns social media platform Snapchat, said it has made up for a slowdown in business amid the global pandemic by shifting focus to small businesses and helping them survive using the right digital tools and an engaging platform.. "Last December, we witnessed the highest ever business growth in the MENA region.. Snap, whose messaging platform had 34 million monthly users in the Mena region as of January this year, saw its revenue fall as ad spending took a hit amid the Covid-19 outbreak.. "We are observing increased engagement on our ads as businesses are [being] innovative to reach the right audience.. In order to attract more such businesses, the company introduced various new features during its Snap Partner Summit in California Thursday.. It is also allowing developers and businesses to build their own apps by using Snapchat's tools and reach their audience using free distribution features.. Many developers and small businesses are also advertising their apps on snapchat