TikTok’s ad launch faces challenges from U.S. ban threat, hoaxes – ZAWYA

TikTok’s ad launch faces challenges from U.S. ban threat, hoaxes – ZAWYA

TikTok's ad launch faces challenges from U.S. ban threat, hoaxes | ZAWYA MENA Edition HomeBusinessTechnologyArticleTikTok's ad launch faces challenges from U.S. ban threat, hoaxes TikTok will also face stiff competition from other rivals that appeal to younger audiences such as Snapchat    TikTok's launch on Wednesday of a new platform to court small business advertisers is fraught with challenges, especially after the Trump administration's threat this week to impose a ban on China-based social media apps.The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok's ability to turn its red hot short video sharing app into a viable advertising business.But the possible ban floated by U.S. Secretary of State Mike Pompeo late on Monday, and new questions about the Chinese-owned company's ability to control hate speech and misinformation, cloud the launch, ad buyers said.The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok's ability to turn its red hot short video sharing app into a viable advertising business.TikTok's launch on Wednesday of a new platform to court small business advertisers is fraught with challenges, especially after