Entrepreneur Middle East’s Achieving Women 2023: Enrichly Founder Margo Jordan – Entrepreneur

Entrepreneur Middle East’s Achieving Women 2023: Enrichly Founder Margo Jordan – Entrepreneur

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Ever had a moment where you've thought to yourself, "How I wish they'd taught this in school?" While the answer to that is most likely "yes" for most of us, the circumstances that'd result in such an observation would probably differ from person to person. For Margo Jordan, this wish was something of a foundational element when she launched Enrichly, which is today a personal development platform for children."My core belief is that you teach best what you need the most," Jordan says. "Growing up as a young girl in Milwaukee, Wisconsin, with low self-esteem, I was at risk of not living up to my full potential. This problem I faced led to the solution that I developed through the first version of my startup in 2017: a brick-and-mortar self-esteem learning center for girls in Houston, Texas, and we quickly expanded to include boys in response to parental demand. In 2021, owing to the COVID-19 pandemic, we ultimately pivoted into an e-learning platform and gaming app that makes personal development accessible to kids globally."The aforementioned series of events are thus what led