American University of Beirut Medical Center unveils its new logo reaffirming its commitment to pioneering healthcare in Lebanon and region

American University of Beirut Medical Center unveils its new logo reaffirming its commitment to pioneering healthcare in Lebanon and region

NNA - On Tuesday, April 25, 2023, the American University of Beirut Medical Center revealed its revamped and uplifted brand identity. The new logo reinforces the medical center’s mission of advancing the health and wellbeing of the community in Lebanon and the region through the delivery of comprehensive quality care, excellence in education and training, and leading with innovative research. 

AUB president, Dr. Fadlo R. Khuri said, “The American University of Beirut (AUB) has long focused on training healthcare workers and providers, and providing compassionate, innovative medicine. The first hospital across the street from the academic buildings boasted 200 beds and has since grown into a proud and complex operation serving more than 32,000 inpatients a year and 400,000 people annually as outpatients. It is home to numerous centers of excellence and specialized clinical services providing the highest standards of evidence-based treatment and championing a multidisciplinary, patient-centered approach to care.” 

The new logo comes at a time when the American University of Beirut Medical Center is working diligently to evolve the patient experience and to transform healthcare for the best interest of the peoples of the Middle East and beyond by delivering compassionate patient care, state-of-the-art technology, and innovative research, while maintaining impactful