QU students visit Commercial Bank as part of internship program – The Peninsula

  • Date: 06-Jul-2022
  • Source: The Peninsula Qatar
  • Sector:Education
  • Country:Qatar
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QU students visit Commercial Bank as part of internship program – The Peninsula

Doha: Corporate Social Responsibility is a concept and practice which has been part of Commercial Bank’s approach for many years, where the Bank engaged in a comprehensive range of meaningful Corporate Social Responsibility programs, whether it be through the Bank’s longstanding commitment to Qatar National Vision 2030, or in-built into its corporate strategic plan initiated in 2016. Building on this foundation, Commercial Bank joined forces with DotSpace agency to host eight Qatari students from Qatar University as part of their summer internship program.

Through this initiative, students enrolled in the College of Business and Economics, specializing in Marketing, enjoyed a field trip to CB Plaza premises, where they had the chance to experience a day with the Marketing and Communications team members, where they were able to see how the work flows between the Marketing Department and all other business units at the Bank as well as the relationship and collaboration between the Bank and its corresponding agency to support in the preparation process of a marketing campaign along with all communications handled internally and externally.

Hussain Ali Al Abdulla, Executive General Manager, Chief Marketing Officer and Head of CB Premium Banking at Commercial Bank commented saying: “At Commercial Bank, part of