UDST holds flag-raising ceremony, reveals brand identity – The Peninsula

UDST holds flag-raising ceremony, reveals brand identity – The Peninsula

Doha: On the occasion of its establishment by an Amiri Decision No13 of 2022 issued by Amir H H Sheikh Tamim bin Hamad Al Thani, University of Doha for Science and Technology (UDST) organised a special celebration to unveil the rationale behind its identity and the core values of the brand.

The event took place in the presence of H E Dr. Mohammed bin Saleh Al Sada, Chairman of UDST’s Board of Trustees and members of the board; Dr. Salem Al Naemi, UDST President, and university officials.

The event started with flags raising at the main entrance of the University and continued with many engaging activities for UDST’s community in addition to the announcement of the first student council winners.

As the first National Applied University, UDST revealed strong brand attributes and a design that reflects a local artistic approach with a global touch.

The colour, a deep vivid blue symbolises reliability and trust. The vivid aspect of the blue reflects the campus dynamism and inclusivity.

The overall logo gathers multiple elements, ultimately forming a structure that represents the 4 pillars of education in one strong foundation. It reveals the purpose of the brand: to empower students with hands-on competencies and applied education resulting in