PepsiCo chart the growing influence of Saudi women on the Kingdom’s private sector through a panel discussion

PepsiCo chart the growing influence of Saudi women on the Kingdom’s private sector through a panel discussion

- H.R.H. Princess Reema Bint Bandar Al Saud gave a virtual keynote to inaugurate the event

- PepsiCo and the Atlantic Council empower 33 female entrepreneurs through innovative 12-month program in 2022, and have committed to supporting 34 more women in 2023

- PepsiCo’s Tamakani platform aims to empower one million Saudi women by 2030, through such partnerships

Riyadh, Saudi Arabia – As part of its commitment to empowering women across the Kingdom to fulfil their potential, PepsiCo has further developed their partnership with The Atlantic Council by launching the Saudi Women Innovators Fellowship (WIn) program in partnership with the U.S. embassy and Georgetown University.

The program is set to continue the journey of empowering Saudi women entrepreneurs, to build scalable businesses. A progressive conversation around the topic of ‘The rising female workforce in Saudi Arabia and its impact on the private sector’, took place in the form of a panel discussion featuring a lineup of leading industry professionals to highlight their efforts in empowering the Saudi female workforce, within their respective organizations.

With the labor force participation rate for Saudi women rising, the session explored the vast transformation of the Saudi labor market and the opportunities these changes present, most notably for women in