The Pearl Initiative and stc deliver business ethics and integrity awareness sessions to Saudi students

The Pearl Initiative and stc deliver business ethics and integrity awareness sessions to Saudi students

- Business Pledge sessions engage over 230 students from Princess Nourah Bint Abdul Rahman University (PNU) and Prince Sultan University (PSU) to promote the importance of Business ethics and integrity to ESG .

Sharjah: The Pearl Initiative, a non-profit organisation focused on corporate accountability and transparency in the Gulf region, recently held two Business Pledge sessions with universities in Saudi Arabia, engaging over 230 students from Princess Nourah Bint Abdul Rahman University and Prince Sultan University. The sessions, delivered in collaboration with the stc Group, highlighted the private sector's role in promoting sustainable growth through the adoption of good corporate governance practices across the Gulf region.

Led by Jaleel Ghani, Compliance and Corporate Ethics Senior Advisor at stc Group, the sessions reflected on the important relationship between ethical business practices and long-term sustainable growth.

During the session Mr. Ghani explained how integrity underpins all aspects of a successful business—from internal practices to external relationships, governance, and sustainability. The session demonstrated the potential that lies in adopting integrity as a core business principle, which can drive not only sustainable growth but also elevate positive corporate image and create shareholder value. "Business integrity isn't just about doing the right thing. It's about building trust, fostering