Heriot-Watt University Dubai partners with The Marketing Society

Heriot-Watt University Dubai partners with The Marketing Society

Paul Hopkinson, Associate Head of Edinburgh Business School, Heriot-Watt University Dubai

Partnership includes mentorship programmes, guest lecture opportunities, and scholarship programmes

Published: Tue 1 Mar 2022, 3:33 PM

Heriot-Watt University Dubai’s Edinburgh Business School has partnered with The Marketing Society, a global community of leading marketers, to address some of the gaps in technical and tangible skills witnessed in the sector. The collaboration is targeted specifically at students of Heriot-Watt University Dubai’s postgraduate international marketing and digital marketing masters programme through initiatives that aim to assist and support their journey into the workforce.

Prof Paul Hopkinson, associate head of Edinburgh Business School, Heriot-Watt University Dubai and academic lead for Heriot-Watt Online, said: “Our partnership with The Marketing Society represents the University’s commitment to enhancing the students’ educational experience and foray into the workforce. We believe that as the workplace of the future demands new skills that students are not traditionally trained in, education providers and marketing membership organisations need to come together to address the changes and support the workforce of tomorrow. Representing senior leaders in marketing from across global brands, The Marketing Society, brings decades of core marketing knowledge, industry know-how and best practices that our students can learn from. Through this partnership,